Hi, I’m Loo, an illustrator, mom, dog lover and collector of vintage picture books. I make joyful art and heartfelt designs to connect people, one illustration at a time. Happy Just Happy is a greeting card brand I created from my professional illustration studio where I licence artwork for books, toys, fabric, puzzles and lifestyle products worldwide. I have a really big heart and I unabashedly show my love to others.

I create bright, joyful illustrations with cheerful stories and whimsical characters for greeting cards, tote bags, T-shirts and stickers. My work is playful, a little nostalgic and rooted in things I care about: connection, community, and being courageously kind and optimistic, especially when life gets hard. 

I have fun collaborating on custom illustrations with companies who believe in the power of imagination and play. Amazing brands like Mudpuppy, Trader Joe’s, Fluf, Hello Bello Diapers, Cloud9 Fabrics, Kiki and Lulu children’s clothing, and others have licensed my illustrations and surface patterns on products including puzzles, cards, lunch bags, diapers, textiles and PJs.

Based in Collingwood, Ontario, Canada, my studio is filled with toys, books and cards that make me smile and remind me of simple childhood pleasures. When I’m not drawing, I’m wandering the woods or the shores of Georgian Bay with my dogs Dave, Stanley and Norman, hanging out with my very large family, or treating myself to a big piece of chocolate cake.

I’m a proud member of Illustrators for Hire, the Art Brand Alliance and the Society of Children’s Book Writers and Illustrators.